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pa:paa: is the bespoke fashion label of the sister duo Pragati Arora – the first half of pa:paa & Priyanka Arora, the second half, born out of the desire to dress up little girls in the age group of 1 year to 8 years in handcrafted, stylish & comfortable dresses for special occasions.

With a background in fashion & retail spanning 18 years, the duo realized a need gap in the occasion wear space for little girls & decided to offer a label that captured the spirit, freedom & innocence of childhood.